{"id":9259,"date":"2023-10-11T16:44:46","date_gmt":"2023-10-11T14:44:46","guid":{"rendered":"https:\/\/smurfitwestrockdisplay.be\/?p=9259"},"modified":"2023-10-12T10:09:02","modified_gmt":"2023-10-12T08:09:02","slug":"pos-design","status":"publish","type":"post","link":"https:\/\/smurfitwestrockdisplay.be\/nl\/pos-design\/","title":{"rendered":"The Psychology of Purchase &#8211; 4 ways in which POS design shapes in-store buying decisions"},"content":{"rendered":"<div  class='flex_column av-20puy6-5f237e26c978c374356fc400ce567aab av_one_full  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lcq30nt9-ca783d4b8b956593f14aa3e35c367308\">\n#top .av-special-heading.av-lcq30nt9-ca783d4b8b956593f14aa3e35c367308{\npadding-bottom:80px;\n}\nbody .av-special-heading.av-lcq30nt9-ca783d4b8b956593f14aa3e35c367308 .av-special-heading-tag .heading-char{\nfont-size:25px;\npadding-bottom:10px;\n}\n#top #wrap_all .av-special-heading.av-lcq30nt9-ca783d4b8b956593f14aa3e35c367308 .av-special-heading-tag{\npadding:0 100px 0 100px;\n}\n.av-special-heading.av-lcq30nt9-ca783d4b8b956593f14aa3e35c367308 .av-subheading{\nfont-size:21px;\n}\n<\/style>\n<div  class='av-special-heading av-lcq30nt9-ca783d4b8b956593f14aa3e35c367308 av-special-heading-h1 blockquote elegant-quote elegant-centered  avia-builder-el-1  avia-builder-el-no-sibling  av-icon'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class='heading-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue827' data-av_iconfont='entypo-fontello' ><\/span><span class=\"heading-wrap\">4 ways in which POS Design Shapes In-Store Buying Decisions<\/span><\/h1><div class='av-subheading av-subheading_below'><p>In the world of retail, the art of persuasion plays a big role in influencing consumer choices. More than 60 percent of the buying decisions are made in-store. For those entering the wonderful world of POS solutions, here are some practical tips &amp; tricks on how to improve visibility and reinforce your brand.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-6zseke-dd076ea48b18260f45a59d3bec9e7a93 av_one_half  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lcq3dtyc-0dfa4841aa5cfb70325d5e012e7d40b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"font-size: 18pt;color: #007cba\">1: The power of visual appeal<\/span><\/strong><\/p>\n<p><strong>Well-designed POS materials have visual elements that are well thought out:<\/strong><\/p>\n<p><strong>Color Psychology<\/strong>: Colors evoke specific emotions and associations. For example, red can signify excitement, while green conveys freshness and health.<\/p>\n<p><strong>Imagery<\/strong>: Well chosen images create a connection with your brand. Pictures of happy people using a product, for instance, can trigger a consumer&#8217;s desire to experience similar happiness. Together with colors, imagery helps to attract customers towards your point of sale materials from a distance in the store.<\/p>\n<p><strong>Layout and Composition<\/strong>: The arrangement of elements within a POS display can subtly guide the consumer&#8217;s eye and attention.<\/p>\n<p><strong>Tip:<\/strong> A good point of sale display is attractive but doesn&#8217;t interfere with the attention your products deserve. It&#8217;s for example a good idea to place your most beloved products at eye-level (in-store eye-level is defined as being between 1.2 and 1.5m).<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-5d9a32-6b44b111cbbed0d6ce290a5c80c92c9b av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lcq3m1vt-e045bb2403411dbf0ae1a5369518922a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"color: #007cba;font-size: 18pt\">2: Building trust and credibility<\/span><\/strong><\/p>\n<p><strong>Trust is an important factor of any buying decision. Effective POS materials help solidify the trust-relationship you have with your consumers:<\/strong><\/p>\n<p><strong>Typography<\/strong>: The choice of fonts can convey professionalism and trustworthiness. Legible, clean fonts can instill confidence in the product or brand.<strong> For instance:<\/strong> Arial, Helvetica or new Roman.<\/p>\n<p><strong>Consistency<\/strong>: Consistent branding across all POS materials reinforces reliability and recognition. Shoppers are more likely to trust a brand they recognize. <strong>Example:<\/strong> The consistent use of fonts, colours and imagery for your POS campaign.<\/p>\n<p><strong>Testimonials and Reviews<\/strong>: Positive customer testimonials can provide social proof and encourage purchase. <strong>Tip:<\/strong> Encourage your customers to actively share their opinion about your product at the start of a new campaign. And provide a way to easily do this (e.g. your products&#8217; website or social media).<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-4re11a-6356516b079e4b9fb8978252d92ef0bf av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lcq3nwn3-dac20c6033ff400f6bc8a78cf3fa6472 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"color: #007cba;font-size: 18pt\">3: A feeling of exclusivity<\/span><\/strong><\/p>\n<p><strong>Limited-Time Offers<\/strong>: Time-sensitive promotions, when communicated effectively through POS materials, create a sense of urgency. Shoppers fear missing out on a good deal. <strong>For example:<\/strong> When you have only one week to buy your favourite product with 30 percent discount, you might buy a big amount!<\/p>\n<p><strong>Limited edition<\/strong>: Informing customers of a limited stock of a unique product can prompt quicker decision-making. It taps into the excitement of something special and the fear of losing out on a product altogether.\u00a0 <strong>Such as<\/strong> a limited edition of your favourite video game or drink.<\/p>\n<\/div><\/section><\/div><\/p>\n<div  class='flex_column av-2knga6-0aa3320e9068d3d4c846331f7533f1e9 av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_textblock  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lcq3nll9-0f93be9e133730c9a61574135ffaa44b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"color: #007cba;font-size: 18pt\">4: Emotional connection<\/span><\/strong><\/p>\n<p><strong>Effective storytelling through POS materials evokes feelings:<\/strong><\/p>\n<p><strong>Narrative Elements:<\/strong> Storytelling about the brand&#8217;s history, values, or the journey of a product can connect with customers on a personal level. How is the product made and for which purpose? Your POS design could contain a QR code that leads to your products&#8217; story.<\/p>\n<p><strong>Emotional Imagery:<\/strong> Pictures that resonate with consumers&#8217; emotions, such as family gatherings or personal achievements, can form positive associations with your brand.<\/p>\n<\/div><\/section><\/div>\n<section  class='av_textblock_section av-lnd93p9s-62e94e25d19cbd6b7d1f996543bfd23a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section>\n<div  class='hr av-2s3ld7-2116e8b64085981c0603e1554e5fbb72 hr-default  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lnd8zu79-fae6bbb46ad5d053e0312f2d6898995a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"font-size: 18pt\">If you\u2019d like to know more or are interested in our POS materials, <a href=\"https:\/\/smurfitwestrockdisplay.be\/nl\/smurfit-westrock-display-belgie\/ons-proces\/contact\/\">contact us here<\/a>.<\/span><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":9291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"A blogpost about how POS design shapes buying 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More than 60 percent of the buying decisions are made in-store. For those entering the wonderful world of POS solutions, here are some practical tips & tricks on how to improve visibility and reinforce your brand.\r\n[\/av_heading]\r\n[\/av_one_full]\r\n\r\n[av_one_half first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-6zseke' sc_version='1.0']\r\n[av_textblock fold_type='' fold_height='' fold_more='Lees meer' fold_less='Lees minder' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-lcq3dtyc' sc_version='1.0' admin_preview_bg='']\r\n<strong><span style=\"font-size: 18pt; color: #007cba;\">1: The power of visual appeal<\/span><\/strong>\r\n\r\n<strong>Well-designed POS materials have visual elements that are well thought out:<\/strong>\r\n\r\n<strong>Color Psychology<\/strong>: Colors evoke specific emotions and associations. For example, red can signify excitement, while green conveys freshness and health.\r\n\r\n<strong>Imagery<\/strong>: Well chosen images create a connection with your brand. Pictures of happy people using a product, for instance, can trigger a consumer's desire to experience similar happiness. Together with colors, imagery helps to attract customers towards your point of sale materials from a distance in the store.\r\n\r\n<strong>Layout and Composition<\/strong>: The arrangement of elements within a POS display can subtly guide the consumer's eye and attention.\r\n\r\n<strong>Tip:<\/strong> A good point of sale display is attractive but doesn't interfere with the attention your products deserve. It's for example a good idea to place your most beloved products at eye-level (in-store eye-level is defined as being between 1.2 and 1.5m).\r\n[\/av_textblock]\r\n[\/av_one_half]\r\n\r\n[av_one_half min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-5d9a32' sc_version='1.0']\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Lees meer' fold_less='Lees minder' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-lcq3m1vt' sc_version='1.0' admin_preview_bg='']\r\n<strong><span style=\"color: #007cba; font-size: 18pt;\">2: Building trust and credibility<\/span><\/strong>\r\n\r\n<strong>Trust is an important factor of any buying decision. Effective POS materials help solidify the trust-relationship you have with your consumers:<\/strong>\r\n\r\n<strong>Typography<\/strong>: The choice of fonts can convey professionalism and trustworthiness. Legible, clean fonts can instill confidence in the product or brand.<strong> For instance:<\/strong> Arial, Helvetica or new Roman.\r\n\r\n<strong>Consistency<\/strong>: Consistent branding across all POS materials reinforces reliability and recognition. Shoppers are more likely to trust a brand they recognize. <strong>Example:<\/strong> The consistent use of fonts, colours and imagery for your POS campaign.\r\n\r\n<strong>Testimonials and Reviews<\/strong>: Positive customer testimonials can provide social proof and encourage purchase. <strong>Tip:<\/strong> Encourage your customers to actively share their opinion about your product at the start of a new campaign. And provide a way to easily do this (e.g. your products' website or social media).\r\n[\/av_textblock]\r\n\r\n[\/av_one_half][av_one_half first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-4re11a' sc_version='1.0']\r\n[av_textblock fold_type='' fold_height='' fold_more='Lees meer' fold_less='Lees minder' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-lcq3nwn3' sc_version='1.0' admin_preview_bg='']\r\n<strong><span style=\"color: #007cba; font-size: 18pt;\">3: A feeling of exclusivity<\/span><\/strong>\r\n\r\n<strong>Limited-Time Offers<\/strong>: Time-sensitive promotions, when communicated effectively through POS materials, create a sense of urgency. Shoppers fear missing out on a good deal. <strong>For example:<\/strong> When you have only one week to buy your favourite product with 30 percent discount, you might buy a big amount!\r\n\r\n<strong>Limited edition<\/strong>: Informing customers of a limited stock of a unique product can prompt quicker decision-making. It taps into the excitement of something special and the fear of losing out on a product altogether.\u00a0 <strong>Such as<\/strong> a limited edition of your favourite video game or drink.\r\n[\/av_textblock]\r\n[\/av_one_half]\r\n\r\n[av_one_half min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-2knga6' sc_version='1.0']\r\n[av_textblock fold_type='' fold_height='' fold_more='Lees meer' fold_less='Lees minder' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-lcq3nll9' sc_version='1.0' admin_preview_bg='']\r\n<strong><span style=\"color: #007cba; font-size: 18pt;\">4: Emotional connection<\/span><\/strong>\r\n\r\n<strong>Effective storytelling through POS materials evokes feelings:<\/strong>\r\n\r\n<strong>Narrative Elements:<\/strong> Storytelling about the brand's history, values, or the journey of a product can connect with customers on a personal level. 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