{"id":9139,"date":"2023-09-05T12:30:22","date_gmt":"2023-09-05T10:30:22","guid":{"rendered":"https:\/\/smurfitwestrockdisplay.be\/?p=9139"},"modified":"2023-09-14T11:42:17","modified_gmt":"2023-09-14T09:42:17","slug":"ai-marketing-displays","status":"publish","type":"post","link":"https:\/\/smurfitwestrockdisplay.be\/nl\/ai-marketing-displays\/","title":{"rendered":"AI, marketing and displays: Our data-driven approach"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l707cfu6-cca7462b43b73568db7e58691b977424 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-l707cfu6-cca7462b43b73568db7e58691b977424__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-9151 avia-img-lazy-loading-not-9151\"  src=\"https:\/\/smurfitwestrockdisplay.be\/wp-content\/uploads\/2023\/09\/AI-foto-voor-blogpost-1500x430.jpg\" width=\"1500\" height=\"430\" title='AI foto voor blogpost' alt='A blue hologram brain floating in space with blue waves around it.'  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9139'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l16bc1vw-1a0f684f2fc1883672e004f0f2e28234\">\n.flex_column.av-l16bc1vw-1a0f684f2fc1883672e004f0f2e28234{\npadding:0 12% 0 12%;\n}\n<\/style>\n<div  class='flex_column av-l16bc1vw-1a0f684f2fc1883672e004f0f2e28234 av_one_full  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_textblock  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l16b8pwh-35b31109da2b4731c8e216d79b950db0\">\n#top .av-special-heading.av-l16b8pwh-35b31109da2b4731c8e216d79b950db0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l16b8pwh-35b31109da2b4731c8e216d79b950db0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l16b8pwh-35b31109da2b4731c8e216d79b950db0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l16b8pwh-35b31109da2b4731c8e216d79b950db0 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >AI, marketing and displays: Our data-driven approach<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l16bxozy-b75c3bd08d0ad0876d0ac830efd7c457 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><\/p><\/div>\n<section  class='av_textblock_section av-l75yz22k-8895b2a56f87f9467492f11072f52ef7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\">We <strong>@Smurfit Kappa Drogenbos<\/strong> are part of the <a href=\"https:\/\/smurfitwestrockdisplay.be\/smurfit-westrock-display-belgium\/what-we-stand-for\/glocal\/\">worldwide Smurfit Kappa network<\/a>. Smurfit Kappa conducts worldwide research to understand shopper behaviour in <strong>every context<\/strong>. We use this expertise to help our clients with their <strong>marketing<\/strong> and <strong>sales<\/strong> goals.<\/p>\n<p style=\"text-align: center\"><strong>Here&#8217;s how we do it:<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l2zylha8-10ae1bf6e62f2f2fcf5dda8556d27863\">\n.flex_column.av-l2zylha8-10ae1bf6e62f2f2fcf5dda8556d27863{\npadding:0 12% 0 12%;\n}\n<\/style>\n<div  class='flex_column av-l2zylha8-10ae1bf6e62f2f2fcf5dda8556d27863 av_one_full  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73\">\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-icon-inner{\ncolor:#ffffff;\n}\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 i.milestone-char.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-date{\nfont-size:18px;\n}\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-title{\nfont-size:16px;\n}\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-content{\nfont-size:15px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-date{\nfont-size:16px;\n}\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-title{\nfont-size:14px;\n}\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-content{\nfont-size:14px;\n}\n}\n<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73\">\n.avia-timeline-container .av-milestone.av-l75vo04c-1e08cecb6dca817d14aaade1e6d944eb .av-milestone-icon-inner{\nbackground-color:#2ab454;\n}\n.avia-timeline-container .av-milestone.av-l75vo04c-1e08cecb6dca817d14aaade1e6d944eb .av-milestone-indicator{\nbackground-color:#2ab454;\n}\n.avia-timeline-container .av-milestone.av-l75vo04c-1e08cecb6dca817d14aaade1e6d944eb .av-milestone-article-footer{\nbackground-color:#2ab454;\n}\n.avia-timeline-container .av-milestone.av-l75vps13-d2a07f53608bf0b67ed1217f555505fe .av-milestone-icon-inner{\nbackground-color:#e5db52;\n}\n.avia-timeline-container .av-milestone.av-l75vps13-d2a07f53608bf0b67ed1217f555505fe .av-milestone-indicator{\nbackground-color:#e5db52;\n}\n.avia-timeline-container .av-milestone.av-l75vps13-d2a07f53608bf0b67ed1217f555505fe .av-milestone-article-footer{\nbackground-color:#e5db52;\n}\n.avia-timeline-container .av-milestone.av-l75vqpmv-b9dfc7ca6915737188213150b7c1ffa6 .av-milestone-icon-inner{\nbackground-color:#007db8;\n}\n.avia-timeline-container .av-milestone.av-l75vqpmv-b9dfc7ca6915737188213150b7c1ffa6 .av-milestone-indicator{\nbackground-color:#007db8;\n}\n.avia-timeline-container .av-milestone.av-l75vqpmv-b9dfc7ca6915737188213150b7c1ffa6 .av-milestone-article-footer{\nbackground-color:#007db8;\n}\n.avia-timeline-container .av-milestone.av-lia8vpnw-036be50399a6323f7d3b8b21d502157a .av-milestone-icon-inner{\nbackground-color:#eb2026;\n}\n.avia-timeline-container .av-milestone.av-lia8vpnw-036be50399a6323f7d3b8b21d502157a .av-milestone-indicator{\nbackground-color:#eb2026;\n}\n.avia-timeline-container .av-milestone.av-lia8vpnw-036be50399a6323f7d3b8b21d502157a .av-milestone-article-footer{\nbackground-color:#eb2026;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 av-slideshow-ui  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first ' ><ul class='avia-timeline avia-timeline-vertical av-milestone-placement-alternate avia-timeline- avia_animate_when_almost_visible'>\n<li  class='av-milestone av-l75vo04c-1e08cecb6dca817d14aaade1e6d944eb av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-data-collection' ><strong>DATA-COLLECTION<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue850' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Shopper behaviour data is gathered by our specialized <a href=\"https:\/\/www.smurfitkappa.com\/innovation\/experience-centres\">Experience Centers<\/a> and completed by other trusted sources and partners. We have 25 experience centers spread all over the world!<\/p>\n<p>An experience center is a simulation of the store-environment with built-in (eye) tracking and camera technology. Through these environments and with the support of consumer panels, it&#8217;s possible to accurately test for different store-situations and POS materials.<\/p>\n<p>The result: a large pool of reliable and relevant data!<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-l75vps13-d2a07f53608bf0b67ed1217f555505fe av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>By analysing the data we&#8217;re able to thoroughly understand the shoppers&#8217; behaviour and extrapolate relevant data for every shopper and store situation. And we have a very helpful tool at our disposal&#8230;<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue864' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-understanding-the-data' ><strong>UNDERSTANDING THE DATA<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<li  class='av-milestone av-l75vqpmv-b9dfc7ca6915737188213150b7c1ffa6 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-one-step-further-with-ai' ><strong>ONE STEP FURTHER WITH AI<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8ad' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Thanks to AI, visualizing shopper behaviour data will happen in the blink of an eye. If only you as an observer could see the data from the right angle&#8230; Seemingly unrelated parameters (e.g. buying of shampoo and buying of cookies) could turn out to have a meaningful impact on each other. No stone unturned!<\/p>\n<p>AI will be a great aid for making predictions based on current data and its past trends. It can quickly detect anomalies in shopping behaviour so we can figure out why they occur.<\/p>\n<p>In short: Our analysts will reach deeper data-insights and in turn broaden our understanding of retail shopper behaviour.<\/p>\n<p>The future is now!<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lia8vpnw-036be50399a6323f7d3b8b21d502157a av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p><span style=\"font-size: 18pt\"><strong>An in-store promotion with cardboard POS materials<\/strong><\/span><\/p>\n<p>How many percent of price reductions give the optimal rise in sales in relation to your profit margin?<\/p>\n<p>Which demographic and timeframe would be best for your promotions?<\/p>\n<p>Where should your promotional material be located inside of the shop?<\/p>\n<p><span style=\"font-size: 18pt\"><strong>Drawing attention to a new product<\/strong><\/span><\/p>\n<p>Which impact has each display element on memorability and customer-retention?<\/p>\n<p>Where do shoppers look when they buy a product from POS materials and which impact does this have on your sales-targets?<\/p>\n<p>How can you promote your products and brands equally, so they both are connected in the shopper&#8217;s mind?<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue81e' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-some-real-life-examples' ><strong>SOME REAL-LIFE EXAMPLES<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<\/ul><\/div><br \/>\n<section  class='av_textblock_section av-lm0dkxm1-c973ae3949454b18b9c850dda3b1bb37 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"color: #5c88da\"><strong>If you want to know more, contact us <a style=\"color: #5c88da\" href=\"https:\/\/smurfitwestrockdisplay.be\/nl\/smurfit-westrock-display-belgie\/ons-proces\/contact\/\">here<\/a>.<\/strong><\/span><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":9151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"This blogpost describes how we use our data-driven approach to come to new 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And we have a very helpful tool at our disposal...\r\n[\/av_timeline_item]\r\n[av_timeline_item date='ONE STEP FURTHER WITH AI' title='' icon_image='icon' number_arrow='' icon='ue8ad' font='entypo-fontello' image='https:\/\/smurfitwestrockdisplay.be\/wp-content\/themes\/enfold\/config-templatebuilder\/avia-template-builder\/images\/placeholder.jpg' attachment='' attachment_size='' milestone_valign='baseline' milestone_color='custom' custom_milestone_color='#007db8' link='' linktarget='' title_attr='' linkelement='all' custom_id='' custom_class='' template_class='' av_uid='av-l75vqpmv' sc_version='1.0']\r\nThanks to AI, visualizing shopper behaviour data will happen in the blink of an eye. If only you as an observer could see the data from the right angle... Seemingly unrelated parameters (e.g. buying of shampoo and buying of cookies) could turn out to have a meaningful impact on each other. No stone unturned!\r\n\r\nAI will be a great aid for making predictions based on current data and its past trends. It can quickly detect anomalies in shopping behaviour so we can figure out why they occur.\r\n\r\nIn short: Our analysts will reach deeper data-insights and in turn broaden our understanding of retail shopper behaviour.\r\n\r\nThe future is now!\r\n[\/av_timeline_item]\r\n[av_timeline_item date='SOME REAL-LIFE EXAMPLES' title='' icon_image='icon' number_arrow='' icon='ue81e' font='entypo-fontello' image='https:\/\/smurfitwestrockdisplay.be\/wp-content\/themes\/enfold\/config-templatebuilder\/avia-template-builder\/images\/placeholder.jpg' attachment='' attachment_size='' milestone_valign='baseline' milestone_color='custom' custom_milestone_color='#eb2026' link='' linktarget='' title_attr='' linkelement='all' custom_id='' custom_class='' template_class='' av_uid='av-lia8vpnw' sc_version='1.0']\r\n<span style=\"font-size: 18pt;\"><strong>An in-store promotion with cardboard POS materials<\/strong><\/span>\r\n\r\nHow many percent of price reductions give the optimal rise in sales in relation to your profit margin?\r\n\r\nWhich demographic and timeframe would be best for your promotions?\r\n\r\nWhere should your promotional material be located inside of the shop?\r\n\r\n<span style=\"font-size: 18pt;\"><strong>Drawing attention to a new product<\/strong><\/span>\r\n\r\nWhich impact has each display element on memorability and customer-retention?\r\n\r\nWhere do shoppers look when they buy a product from POS materials and which impact does this have on your sales-targets?\r\n\r\nHow can you promote your products and brands equally, so they both are connected in the shopper's mind?\r\n[\/av_timeline_item]\r\n[\/av_timeline]\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Lees meer' fold_less='Lees minder' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-lm0dkxm1' sc_version='1.0' admin_preview_bg='']\r\n<p style=\"text-align: center;\"><span style=\"color: #5c88da;\"><strong>If you want to know more, contact us <a style=\"color: #5c88da;\" href=\"https:\/\/smurfitwestrockdisplay.be\/en\/contact\/\">here<\/a>.<\/strong><\/span><\/p>\r\n[\/av_textblock]\r\n[\/av_one_full]\r\n\r\n"],"_last_translation_edit_mode":["native-editor"],"_edit_lock":["1704809710:5"],"_edit_last":["5"],"_wp_old_slug":["beauty"],"_seopress_social_twitter_title":["AI, marketing and displays: Our data-driven approach"],"_wp_old_date":["2023-08-31"],"_seopress_analysis_target_kw":["AI,marketing,POS,data,statistieken,research,experience center,smurfit kappa,drogenbos,cardboard"],"copied_media_ids":["a:0:{}"],"referenced_media_ids":["a:1:{i:0;i:9151;}"]},"_links":{"self":[{"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/posts\/9139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/comments?post=9139"}],"version-history":[{"count":21,"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/posts\/9139\/revisions"}],"predecessor-version":[{"id":9415,"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/posts\/9139\/revisions\/9415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/media\/9151"}],"wp:attachment":[{"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/media?parent=9139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/categories?post=9139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smurfitwestrockdisplay.be\/nl\/wp-json\/wp\/v2\/tags?post=9139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}