{"id":9065,"date":"2023-08-03T15:30:38","date_gmt":"2023-08-03T13:30:38","guid":{"rendered":"https:\/\/smurfitwestrockdisplay.be\/?p=9065"},"modified":"2023-08-10T13:37:07","modified_gmt":"2023-08-10T11:37:07","slug":"effective","status":"publish","type":"post","link":"https:\/\/smurfitwestrockdisplay.be\/nl\/effective\/","title":{"rendered":"Effective Point Of Sale design in 3 steps"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l707cfu6-58d2bbb67f5c04a183f41f5260430c3e avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-l707cfu6-58d2bbb67f5c04a183f41f5260430c3e__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-9084 avia-img-lazy-loading-not-9084\"  src=\"https:\/\/smurfitwestrockdisplay.be\/wp-content\/uploads\/2023\/08\/Beauty-vs-effectiveness-blogpost-1500x430.jpg\" width=\"1500\" height=\"430\" title='Beauty vs effectiveness blogpost' alt='A beautiful colourful picture with wooden cubes in different colours that have a letter on each side. The cubes next to each other spell the word &#039;effective&#039;'  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9065'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l16bc1vw-1a0f684f2fc1883672e004f0f2e28234\">\n.flex_column.av-l16bc1vw-1a0f684f2fc1883672e004f0f2e28234{\npadding:0 12% 0 12%;\n}\n<\/style>\n<div  class='flex_column av-l16bc1vw-1a0f684f2fc1883672e004f0f2e28234 av_one_full  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_textblock  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l16b8pwh-09fce3a3c7ca1c0357511e34c956158a\">\n#top .av-special-heading.av-l16b8pwh-09fce3a3c7ca1c0357511e34c956158a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l16b8pwh-09fce3a3c7ca1c0357511e34c956158a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l16b8pwh-09fce3a3c7ca1c0357511e34c956158a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l16b8pwh-09fce3a3c7ca1c0357511e34c956158a av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >How to create effective Point Of Sale design in 3 steps<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l16bxozy-b75c3bd08d0ad0876d0ac830efd7c457 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><\/p><\/div><section  class='av_textblock_section av-l75yz22k-50c0d80e4ec583d421b4aa90d216db35 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><em>While beautiful Point Of Sale (POS)-materials can be eye-catching, the design can also distract from your marketing message or products. Your audience can only focus on one thing at a time&#8230;<\/em><\/p>\n<p style=\"text-align: center\"><em>So, how can you make sure that your point of sale style has substance, and your point of sale substance has style?<\/em><\/p>\n<p style=\"text-align: center\"><strong><em>Let&#8217;s discuss this from three perspectives:<\/em><\/strong><\/p>\n<\/div><\/section><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l2zylha8-10ae1bf6e62f2f2fcf5dda8556d27863\">\n.flex_column.av-l2zylha8-10ae1bf6e62f2f2fcf5dda8556d27863{\npadding:0 12% 0 12%;\n}\n<\/style>\n<div  class='flex_column av-l2zylha8-10ae1bf6e62f2f2fcf5dda8556d27863 av_one_full  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73\">\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-icon-inner{\ncolor:#ffffff;\n}\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 i.milestone-char.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-date{\nfont-size:18px;\n}\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-title{\nfont-size:16px;\n}\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-content{\nfont-size:15px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-date{\nfont-size:16px;\n}\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-title{\nfont-size:14px;\n}\n.avia-timeline-container.av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 .av-milestone-content{\nfont-size:14px;\n}\n}\n<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73\">\n.avia-timeline-container .av-milestone.av-l75vo04c-f83667dc64c7cadfa6762557ee5d1dfb .av-milestone-icon-inner{\nbackground-color:#e5db52;\n}\n.avia-timeline-container .av-milestone.av-l75vo04c-f83667dc64c7cadfa6762557ee5d1dfb .av-milestone-indicator{\nbackground-color:#e5db52;\n}\n.avia-timeline-container .av-milestone.av-l75vo04c-f83667dc64c7cadfa6762557ee5d1dfb .av-milestone-article-footer{\nbackground-color:#e5db52;\n}\n.avia-timeline-container .av-milestone.av-l75vps13-614a452898e68c60d87d29f833dd972a .av-milestone-icon-inner{\nbackground-color:#2ab454;\n}\n.avia-timeline-container .av-milestone.av-l75vps13-614a452898e68c60d87d29f833dd972a .av-milestone-indicator{\nbackground-color:#2ab454;\n}\n.avia-timeline-container .av-milestone.av-l75vps13-614a452898e68c60d87d29f833dd972a .av-milestone-article-footer{\nbackground-color:#2ab454;\n}\n.avia-timeline-container .av-milestone.av-l75vqpmv-ffa0dffcf0e6eb8581ee833cac5a3fb5 .av-milestone-icon-inner{\nbackground-color:#eb2026;\n}\n.avia-timeline-container .av-milestone.av-l75vqpmv-ffa0dffcf0e6eb8581ee833cac5a3fb5 .av-milestone-indicator{\nbackground-color:#eb2026;\n}\n.avia-timeline-container .av-milestone.av-l75vqpmv-ffa0dffcf0e6eb8581ee833cac5a3fb5 .av-milestone-article-footer{\nbackground-color:#eb2026;\n}\n.avia-timeline-container .av-milestone.av-lia8vpnw-e386d5e50e09f265a3cb0178293202ad .av-milestone-icon-inner{\nbackground-color:#007db8;\n}\n.avia-timeline-container .av-milestone.av-lia8vpnw-e386d5e50e09f265a3cb0178293202ad .av-milestone-indicator{\nbackground-color:#007db8;\n}\n.avia-timeline-container .av-milestone.av-lia8vpnw-e386d5e50e09f265a3cb0178293202ad .av-milestone-article-footer{\nbackground-color:#007db8;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-l16bh65f-5b2cbae7409ec116d1e5b29b21958c73 av-slideshow-ui  avia-builder-el-6  avia-builder-el-no-sibling ' ><ul class='avia-timeline avia-timeline-vertical av-milestone-placement-alternate avia-timeline- avia_animate_when_almost_visible'>\n<li  class='av-milestone av-l75vo04c-f83667dc64c7cadfa6762557ee5d1dfb av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-your-audience' ><strong>YOUR AUDIENCE<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-assets'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-assets' data-av_icon='\ue805' data-av_iconfont='assets' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>The first step towards a well crafted marketing-message and POS-design: specifying your <strong>target<\/strong> <strong>audience<\/strong>. What are they looking for? What do they need?<\/p>\n<p>A helpful tool to use is the creation of &#8216;<strong>persona&#8217;s<\/strong>&#8216;. Persona&#8217;s describe the different <strong>attributes<\/strong> (like age, gender,\u2026) and character <strong>traits<\/strong> of your audience in the form of a &#8220;real&#8221; person. You can make as many persona&#8217;s as you want.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-l75vps13-614a452898e68c60d87d29f833dd972a av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Now you can use your <strong>target<\/strong> <strong>audience<\/strong> to filter your ideas and craft a perfect point of sale campaign where the <strong>message<\/strong> and <strong>design<\/strong> are working together towards the <strong>same<\/strong> <strong>result<\/strong>.<\/p>\n<p>Here are some <strong>helpful<\/strong> <strong>questions<\/strong> we (@Smurfit Kappa Display) ask ourselves: Does the message speak to the audience on a personal level? What are you helping them with? Does it spark their imagination and curiosity?<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-icons-sk-def'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-icons-sk-def' data-av_icon='\ue818' data-av_iconfont='icons-sk-def' ><\/i><\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-the-message' ><strong>THE MESSAGE<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<li  class='av-milestone av-l75vqpmv-ffa0dffcf0e6eb8581ee833cac5a3fb5 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-clarity' ><strong>CLARITY<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue826' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>It&#8217;s important to leave no stone unturned during the planning of your project and put every detail in the context of your audience. Not only &#8220;what&#8221;, but also &#8220;why&#8221;.<\/p>\n<p>A clear plan will help you to <strong>convince<\/strong> your <strong>stakeholders<\/strong> and have a <strong>motivated<\/strong> team that knows what they&#8217;re doing.<\/p>\n<p>The result: POS-materials of the highest quality!<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lia8vpnw-e386d5e50e09f265a3cb0178293202ad av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>You first determine your target audience by creating <strong>Persona&#8217;s<\/strong>.<\/p>\n<p>Your <strong>target<\/strong> <strong>audience<\/strong> will be the common denominator between your <strong>designs<\/strong> and <strong>message<\/strong>.<\/p>\n<p>This allows you to craft a <strong>clear<\/strong> <strong>plan<\/strong> that will help your point of sale campaigns reach new heights!<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue811' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-conclusion' ><strong>CONCLUSION<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":9084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"This blogpost describes how to make to 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