{"id":8336,"date":"2022-05-10T11:04:56","date_gmt":"2022-05-10T09:04:56","guid":{"rendered":"https:\/\/smurfitwestrockdisplay.be\/8-manieren-om-je-merk-te-laten-opvallen-op-de-winkelvloer\/"},"modified":"2022-05-24T10:55:59","modified_gmt":"2022-05-24T08:55:59","slug":"8-manieren-om-je-merk-te-laten-opvallen-op-de-winkelvloer","status":"publish","type":"post","link":"https:\/\/smurfitwestrockdisplay.be\/fr\/8-manieren-om-je-merk-te-laten-opvallen-op-de-winkelvloer\/","title":{"rendered":"8 m\u00e9thodes de promotions efficace de votre produit en magasin"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l16bc1vw-1a0f684f2fc1883672e004f0f2e28234\">\n.flex_column.av-l16bc1vw-1a0f684f2fc1883672e004f0f2e28234{\npadding:0 12% 0 12%;\n}\n<\/style>\n<div  class='flex_column av-l16bc1vw-1a0f684f2fc1883672e004f0f2e28234 av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l16b8pwh-26575ea83840836fde9b0edd72da0acd\">\n#top .av-special-heading.av-l16b8pwh-26575ea83840836fde9b0edd72da0acd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l16b8pwh-26575ea83840836fde9b0edd72da0acd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l16b8pwh-26575ea83840836fde9b0edd72da0acd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l16b8pwh-26575ea83840836fde9b0edd72da0acd av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >8 m\u00e9thodes de promotions efficace de votre produit en magasin<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l16bxozy-b75c3bd08d0ad0876d0ac830efd7c457 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><\/p><\/div><div  class='flex_column av-7vizs-c028677eaef501d2b398b15f2a8a5a9a av_one_full  avia-builder-el-3  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><div  class='avia-button-wrap av-l16g3kxv-fdccd66416253ecaf86ea56de36862bc-wrap avia-button-center  avia-builder-el-4  avia-builder-el-no-sibling '><a href='https:\/\/smurfitwestrockdisplay.be\/wp-content\/uploads\/2022\/05\/8-effectieve-manieren-om-je-merk-te-laten-opvallen-op-de-winkelvloer.pdf'  class='avia-button av-l16g3kxv-fdccd66416253ecaf86ea56de36862bc av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"DOWNLOAD LA FICHE D\u2019INFORMATION\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >DOWNLOAD LA FICHE D\u2019INFORMATION<\/span><\/a><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l2zylha8-10ae1bf6e62f2f2fcf5dda8556d27863\">\n.flex_column.av-l2zylha8-10ae1bf6e62f2f2fcf5dda8556d27863{\npadding:0 12% 0 12%;\n}\n<\/style>\n<div  class='flex_column av-l2zylha8-10ae1bf6e62f2f2fcf5dda8556d27863 av_one_full  avia-builder-el-5  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l16bh65f-464f9143fa1028be054dabba1d2b539d\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.avia-timeline-container.av-l16bh65f-464f9143fa1028be054dabba1d2b539d .av-milestone-date{\nfont-size:18px;\n}\n.avia-timeline-container.av-l16bh65f-464f9143fa1028be054dabba1d2b539d .av-milestone-title{\nfont-size:16px;\n}\n.avia-timeline-container.av-l16bh65f-464f9143fa1028be054dabba1d2b539d .av-milestone-content{\nfont-size:15px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.avia-timeline-container.av-l16bh65f-464f9143fa1028be054dabba1d2b539d .av-milestone-date{\nfont-size:16px;\n}\n.avia-timeline-container.av-l16bh65f-464f9143fa1028be054dabba1d2b539d .av-milestone-title{\nfont-size:14px;\n}\n.avia-timeline-container.av-l16bh65f-464f9143fa1028be054dabba1d2b539d .av-milestone-content{\nfont-size:14px;\n}\n}\n<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-l16bh65f-464f9143fa1028be054dabba1d2b539d\">\n.avia-timeline-container .av-milestone.av-l16bj3xi-f22311b8d7d500444f77eb8cf107d5b9 .av-milestone-icon-inner{\nbackground-color:#72bf44;\n}\n.avia-timeline-container .av-milestone.av-l16bj3xi-f22311b8d7d500444f77eb8cf107d5b9 .av-milestone-indicator{\nbackground-color:#72bf44;\n}\n.avia-timeline-container .av-milestone.av-l16bj3xi-f22311b8d7d500444f77eb8cf107d5b9 .av-milestone-article-footer{\nbackground-color:#72bf44;\n}\n.avia-timeline-container .av-milestone.av-l16bo6iq-1c5d17bd52a9790b249ed586e5b222f9 .av-milestone-icon-inner{\nbackground-color:#007db8;\n}\n.avia-timeline-container .av-milestone.av-l16bo6iq-1c5d17bd52a9790b249ed586e5b222f9 .av-milestone-indicator{\nbackground-color:#007db8;\n}\n.avia-timeline-container .av-milestone.av-l16bo6iq-1c5d17bd52a9790b249ed586e5b222f9 .av-milestone-article-footer{\nbackground-color:#007db8;\n}\n.avia-timeline-container .av-milestone.av-l16bpzxb-00f1c6c890a5e41ae7e2e01d88fc4c5e .av-milestone-icon-inner{\nbackground-color:#eb2026;\n}\n.avia-timeline-container .av-milestone.av-l16bpzxb-00f1c6c890a5e41ae7e2e01d88fc4c5e .av-milestone-indicator{\nbackground-color:#eb2026;\n}\n.avia-timeline-container .av-milestone.av-l16bpzxb-00f1c6c890a5e41ae7e2e01d88fc4c5e .av-milestone-article-footer{\nbackground-color:#eb2026;\n}\n.avia-timeline-container .av-milestone.av-l16bsdqo-6fc7a30aaf8d85e75fc4b5012f0546ab .av-milestone-icon-inner{\nbackground-color:#7b619d;\n}\n.avia-timeline-container .av-milestone.av-l16bsdqo-6fc7a30aaf8d85e75fc4b5012f0546ab .av-milestone-indicator{\nbackground-color:#7b619d;\n}\n.avia-timeline-container .av-milestone.av-l16bsdqo-6fc7a30aaf8d85e75fc4b5012f0546ab .av-milestone-article-footer{\nbackground-color:#7b619d;\n}\n.avia-timeline-container .av-milestone.av-l16btu4y-9e6ae6d0b0c2ac8d9bfcdcb623b0d52c .av-milestone-icon-inner{\nbackground-color:#ec008c;\n}\n.avia-timeline-container .av-milestone.av-l16btu4y-9e6ae6d0b0c2ac8d9bfcdcb623b0d52c .av-milestone-indicator{\nbackground-color:#ec008c;\n}\n.avia-timeline-container .av-milestone.av-l16btu4y-9e6ae6d0b0c2ac8d9bfcdcb623b0d52c .av-milestone-article-footer{\nbackground-color:#ec008c;\n}\n.avia-timeline-container .av-milestone.av-l16bu9at-1eb5c3cf9745a15a9c69b20e2f4fd418 .av-milestone-icon-inner{\nbackground-color:#00a0dd;\n}\n.avia-timeline-container .av-milestone.av-l16bu9at-1eb5c3cf9745a15a9c69b20e2f4fd418 .av-milestone-indicator{\nbackground-color:#00a0dd;\n}\n.avia-timeline-container .av-milestone.av-l16bu9at-1eb5c3cf9745a15a9c69b20e2f4fd418 .av-milestone-article-footer{\nbackground-color:#00a0dd;\n}\n.avia-timeline-container .av-milestone.av-l2zy5hnu-018978cf2de739a50da7f58cb5698b83 .av-milestone-icon-inner{\nbackground-color:#fdd900;\n}\n.avia-timeline-container .av-milestone.av-l2zy5hnu-018978cf2de739a50da7f58cb5698b83 .av-milestone-indicator{\nbackground-color:#fdd900;\n}\n.avia-timeline-container .av-milestone.av-l2zy5hnu-018978cf2de739a50da7f58cb5698b83 .av-milestone-article-footer{\nbackground-color:#fdd900;\n}\n.avia-timeline-container .av-milestone.av-l2zy8gdo-3d4624b656d7bbedbab7db206b97cc5c .av-milestone-icon-inner{\nbackground-color:#6fc4e8;\n}\n.avia-timeline-container .av-milestone.av-l2zy8gdo-3d4624b656d7bbedbab7db206b97cc5c .av-milestone-indicator{\nbackground-color:#6fc4e8;\n}\n.avia-timeline-container .av-milestone.av-l2zy8gdo-3d4624b656d7bbedbab7db206b97cc5c .av-milestone-article-footer{\nbackground-color:#6fc4e8;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-l16bh65f-464f9143fa1028be054dabba1d2b539d av-slideshow-ui  avia-builder-el-6  avia-builder-el-no-sibling ' ><ul class='avia-timeline avia-timeline-vertical av-milestone-placement-alternate avia-timeline- avia_animate_when_almost_visible'>\n<li  class='av-milestone av-l16bj3xi-f22311b8d7d500444f77eb8cf107d5b9 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-promotions' ><strong>PROMOTIONS<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-fsc'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-fsc' data-av_icon='\uf295' data-av_iconfont='fsc' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>L\u2019organisation de promotions constitue un moyen tr\u00e8s simple de doper vos ventes.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-l16bo6iq-1c5d17bd52a9790b249ed586e5b222f9 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Les concours amusants attirent l\u2019attention sans engendrer des co\u00fbts \u00e9lev\u00e9s. Les clients manifestent leur engagement envers votre campagne, ce qui induit une publicit\u00e9 fond\u00e9e sur le bouche-\u00e0-oreille. Vous pouvez d\u00e8s lors d\u00e9velopper des liens plus profonds avec votre client\u00e8le.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue828' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-concours' ><strong>CONCOURS<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<li  class='av-milestone av-l16bpzxb-00f1c6c890a5e41ae7e2e01d88fc4c5e av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-tirer-parti-de-lactualite' ><strong>TIRER PARTI DE L\u2019ACTUALIT\u00c9<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue84d' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Si vos promotions sont en phase avec l\u2019actualit\u00e9, vous attirerez l\u2019attention. D\u00e8s lors, les clients feront davantage confiance \u00e0 votre marque, car elle repr\u00e9sentera \u00e0 leurs yeux quelque chose qui d\u00e9passe la dimension commerciale. Exemples\u00a0: Apporter un soutien financier aux habitants de Namur apr\u00e8s les inondations lors de l\u2019achat d\u2019un produit. Vous pouvez aussi pr\u00e9senter une PLV indiquant le r\u00e9sultat du match de football de la veille.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-l16bsdqo-6fc7a30aaf8d85e75fc4b5012f0546ab av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Si votre marque propose des produits de petite taille, vous pouvez les placer dans un pr\u00e9sentoir de comptoir juste avant le passage en caisse pour g\u00e9n\u00e9rer des achats impulsifs. D\u2019autres produits peuvent \u00eatre positionn\u00e9s de fa\u00e7on avantageuse dans le magasin gr\u00e2ce \u00e0 des pr\u00e9sentoirs PLV. Visibilit\u00e9 = Ventes<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue842' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-emplacement-intelligent-dans-le-magasin' ><strong>EMPLACEMENT INTELLIGENT DANS LE MAGASIN<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<li  class='av-milestone av-l16btu4y-9e6ae6d0b0c2ac8d9bfcdcb623b0d52c av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-travailler-sur-votre-image-de-marque' ><strong>TRAVAILLER SUR VOTRE IMAGE DE MARQUE<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue827' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Une image de marque positive ou int\u00e9ressante permet de fid\u00e9liser les clients \u00e0 votre marque et de cr\u00e9er chez eux un ressenti particulier lors de l\u2019achat de l\u2019un de vos produits. Un client fid\u00e8le revient. Avec une bonne image, vous garantissez des revenus \u00e0 long terme.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-l16bu9at-1eb5c3cf9745a15a9c69b20e2f4fd418 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Si vous concevez des emballages et du mat\u00e9riel de PLV dont les couleurs et les formes sont conformes \u00e0 votre image de marque, vous augmenterez le taux de r\u00e9tention de votre client\u00e8le. La confiance ne peut s\u2019\u00e9tablir que par la coh\u00e9rence.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-samensterk'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-samensterk' data-av_icon='' data-av_iconfont='samensterk' ><\/i><\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-etre-reconnaissable' ><strong>\u00caTRE RECONNAISSABLE<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<li  class='av-milestone av-l2zy5hnu-018978cf2de739a50da7f58cb5698b83 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-editions-speciales-de-produits' ><strong>\u00c9DITIONS SP\u00c9CIALES DE PRODUITS<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Proposer des produits en \u00e9dition limit\u00e9e ou des pi\u00e8ces uniques sp\u00e9ciales vous permet de cr\u00e9er une raret\u00e9 artificielle. La diminution de l\u2019offre va de pair avec l\u2019augmentation de la demande.<\/p>\n<p>En combinant cet atout avec un bel emballage\/du mat\u00e9riel PLV qualitatif et les attributs uniques de ce produit limit\u00e9, vous obtiendrez une tactique promotionnelle tr\u00e8s efficace.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-l2zy8gdo-3d4624b656d7bbedbab7db206b97cc5c av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Un mat\u00e9riel de PLV cr\u00e9atif peut \u00eatre b\u00e9n\u00e9fique pour votre image, \u00e0 condition qu\u2019il soit pertinent. Tout d\u00e9pend bien entendu du public cible de votre marque et\/ou de votre produit. Les mises en \u0153uvre cr\u00e9atives des emballages et du mat\u00e9riel de PLV sont g\u00e9n\u00e9ralement tr\u00e8s bien accueillies lors d\u2019une campagne ludique ou destin\u00e9e aux enfants.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue864' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-materiel-de-plv-creatif' ><strong>MAT\u00c9RIEL DE PLV CR\u00c9ATIF<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":8280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[44,45,3],"tags":[],"class_list":["post-8336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-displays-fr","category-entree-du-blog","category-non-classifiee"],"cp_meta_data":{"_pingme":["1"],"_encloseme":["1"],"_alp_processed":["1653382559"],"_wpml_media_featured":["1","1"],"_wpml_media_duplicate":["1","1"],"_aviaLayoutBuilder_active":["active"],"_avia_sc_parser_state":["check_only"],"_seopress_titles_title":[""],"_seopress_titles_desc":[""],"_seopress_robots_canonical":[""],"_seopress_robots_primary_cat":["none"],"_seopress_robots_breadcrumbs":[""],"_seopress_social_fb_title":["8 manieren om je merk te laten opvallen op de winkelvloer"],"_seopress_social_fb_desc":[""],"_seopress_social_fb_img":["https:\/\/smurfitwestrockdisplay.be\/wp-content\/uploads\/2022\/05\/8-effectieve-manieren-om-je-product-te-laten-opvallen-op-de-winkelvloer.jpg"],"_seopress_social_twitter_title":[""],"_seopress_social_twitter_desc":[""],"_seopress_social_twitter_img":[""],"_seopress_redirections_type":["301"],"_seopress_redirections_value":[""],"_avia_builder_shortcode_tree":["a:3:{i:0;a:3:{s:3:\"tag\";s:11:\"av_one_full\";s:7:\"content\";a:2:{i:0;a:3:{s:3:\"tag\";s:10:\"av_heading\";s:7:\"content\";a:0:{}s:5:\"index\";i:1;}i:1;a:3:{s:3:\"tag\";s:12:\"av_textblock\";s:7:\"content\";a:0:{}s:5:\"index\";i:2;}}s:5:\"index\";i:0;}i:1;a:3:{s:3:\"tag\";s:11:\"av_one_full\";s:7:\"content\";a:1:{i:0;a:3:{s:3:\"tag\";s:9:\"av_button\";s:7:\"content\";a:0:{}s:5:\"index\";i:4;}}s:5:\"index\";i:3;}i:2;a:3:{s:3:\"tag\";s:11:\"av_one_full\";s:7:\"content\";a:1:{i:0;a:3:{s:3:\"tag\";s:11:\"av_timeline\";s:7:\"content\";a:0:{}s:5:\"index\";i:6;}}s:5:\"index\";i:5;}}"],"_av_el_mgr_version":["1.0"],"_av_alb_posts_elements_state":["a:6:{s:9:\"av_button\";b:1;s:11:\"av_one_full\";b:1;s:10:\"av_heading\";b:1;s:12:\"av_textblock\";b:1;s:11:\"av_timeline\";b:1;s:16:\"av_timeline_item\";b:1;}"],"layout":[""],"sidebar":[""],"footer":[""],"header_title_bar":[""],"header_transparency":[""],"_avia_hide_featured_image":[""],"_thumbnail_id":["8280"],"_aviaLayoutBuilderCleanData":["[av_one_full first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow_color='' row_boxshadow_width='10' margin='0px' margin_sync='true' mobile_breaking='' mobile_column_order='' min_col_height='' padding=',12%,,12%' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_opacity='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_opacity='' border='' border_style='solid' border_color='' radius='' radius_sync='true' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' highlight_size='1.1' animation='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-l16bc1vw' sc_version='1.0']\r\n\r\n[av_heading heading='8 m\u00e9thodes de promotions efficace de votre produit en magasin' tag='h1' style='blockquote modern-quote modern-centered' subheading_active='' show_icon='' icon='ue800' font='entypo-fontello' size='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' subheading_size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' icon_size='' av-medium-font-size-1='' av-small-font-size-1='' av-mini-font-size-1='' color='' custom_font='' subheading_color='' seperator_color='' icon_color='' margin='' margin_sync='true' padding='10' icon_padding='10' headline_padding='' headline_padding_sync='true' link='' link_target='' id='' custom_class='' template_class='' av_uid='av-l16b8pwh' sc_version='1.0' admin_preview_bg=''][\/av_heading]\r\n\r\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-l16bxozy' sc_version='1.0' admin_preview_bg=''][\/av_textblock]\r\n\r\n[\/av_one_full][av_one_full first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_color='' row_boxshadow_width='10' custom_margin='' margin='0px' mobile_breaking='' mobile_column_order='' min_col_height='' padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' border='' border_style='solid' border_color='' radius='' column_boxshadow='' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-7vizs' sc_version='1.0']\r\n\r\n[av_button label='DOWNLOAD LA FICHE D\u2019INFORMATION' icon_select='yes' icon='ue82d' font='entypo-fontello' link='manually,https:\/\/smurfitwestrockdisplay.be\/wp-content\/uploads\/2022\/05\/8-effectieve-manieren-om-je-merk-te-laten-opvallen-op-de-winkelvloer.pdf' link_target='_blank' size='medium' position='center' label_display='' title_attr='' color_options='' color='theme-color' custom_bg='#444444' custom_font='#ffffff' btn_color_bg='theme-color' btn_custom_grad_direction='vertical' btn_custom_grad_1='#000000' btn_custom_grad_2='#ffffff' btn_custom_grad_3='' btn_custom_grad_opacity='0.7' btn_custom_bg='#444444' btn_color_bg_hover='theme-color-highlight' btn_custom_bg_hover='#444444' btn_color_font='theme-color' btn_custom_font='#ffffff' btn_color_font_hover='white' btn_custom_font_hover='#ffffff' border='' border_width='' border_width_sync='true' border_color='' border_radius='' border_radius_sync='true' box_shadow='' box_shadow_style='0px,0px,0px,0px' box_shadow_color='' hover_opacity='' sonar_effect_effect='' sonar_effect_color='' sonar_effect_duration='1' sonar_effect_scale='' sonar_effect_opac='0.5' id='' custom_class='' template_class='' av_uid='av-l16g3kxv' sc_version='1.0' admin_preview_bg='']\r\n\r\n[\/av_one_full][av_one_full first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow_color='' row_boxshadow_width='10' margin='0px' margin_sync='true' mobile_breaking='' mobile_column_order='' min_col_height='' padding=',12%,,12%' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_opacity='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_opacity='' border='' border_style='solid' border_color='' radius='' radius_sync='true' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' highlight_size='1.1' animation='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-l2zylha8' sc_version='1.0']\r\n\r\n[av_timeline orientation='vertical' placement_v='alternate' placement_h='top' slides_num='3' content_appearence='' custom_date_size='' av-medium-font-size-title='' av-small-font-size-title='18' av-mini-font-size-title='16' custom_title_size='' av-medium-font-size='' av-small-font-size='16' av-mini-font-size='14' custom_content_size='' av-medium-font-size-content='' av-small-font-size-content='15' av-mini-font-size-content='14' contentbox_bg_color='' custom_contentbox_bg_color='' font_color='' custom_date='' custom_title='' custom_content='' icon_color='custom' icon_custom_bg='' icon_custom_font='' icon_custom_border='' animation='deactivated' alb_description='' id='' custom_class='' template_class='' av_uid='av-l16bh65f' sc_version='1.0' admin_preview_bg='']\r\n[av_timeline_item date='PROMOTIONS' title='' icon_image='icon' number_arrow='' icon='uf295' font='fsc' image='https:\/\/smurfitwestrockdisplay.be\/wp-content\/themes\/enfold\/config-templatebuilder\/avia-template-builder\/images\/placeholder.jpg' attachment='0' attachment_size='' milestone_valign='baseline' milestone_color='custom' custom_milestone_color='#72bf44' link='' linktarget='' linkelement='all' custom_id='' custom_class='' template_class='' av_uid='av-l16bj3xi' sc_version='1.0']\r\nL\u2019organisation de promotions constitue un moyen tr\u00e8s simple de doper vos ventes.\r\n[\/av_timeline_item]\r\n[av_timeline_item date='CONCOURS' title='' icon_image='icon' number_arrow='' icon='ue828' font='entypo-fontello' image='https:\/\/smurfitwestrockdisplay.be\/wp-content\/themes\/enfold\/config-templatebuilder\/avia-template-builder\/images\/placeholder.jpg' attachment='0' attachment_size='' milestone_valign='baseline' milestone_color='custom' custom_milestone_color='#007db8' link='' linktarget='' linkelement='all' custom_id='' custom_class='' template_class='' av_uid='av-l16bo6iq' sc_version='1.0']\r\nLes concours amusants attirent l\u2019attention sans engendrer des co\u00fbts \u00e9lev\u00e9s. Les clients manifestent leur engagement envers votre campagne, ce qui induit une publicit\u00e9 fond\u00e9e sur le bouche-\u00e0-oreille. Vous pouvez d\u00e8s lors d\u00e9velopper des liens plus profonds avec votre client\u00e8le.\r\n[\/av_timeline_item]\r\n[av_timeline_item date='TIRER PARTI DE L\u2019ACTUALIT\u00c9' title='' icon_image='icon' number_arrow='' icon='ue84d' font='entypo-fontello' image='https:\/\/smurfitwestrockdisplay.be\/wp-content\/themes\/enfold\/config-templatebuilder\/avia-template-builder\/images\/placeholder.jpg' attachment='0' attachment_size='' milestone_valign='baseline' milestone_color='custom' custom_milestone_color='#eb2026' link='' linktarget='' linkelement='all' custom_id='' custom_class='' template_class='' av_uid='av-l16bpzxb' sc_version='1.0']\r\nSi vos promotions sont en phase avec l\u2019actualit\u00e9, vous attirerez l\u2019attention. D\u00e8s lors, les clients feront davantage confiance \u00e0 votre marque, car elle repr\u00e9sentera \u00e0 leurs yeux quelque chose qui d\u00e9passe la dimension commerciale. Exemples\u00a0: Apporter un soutien financier aux habitants de Namur apr\u00e8s les inondations lors de l\u2019achat d\u2019un produit. Vous pouvez aussi pr\u00e9senter une PLV indiquant le r\u00e9sultat du match de football de la veille.\r\n[\/av_timeline_item]\r\n[av_timeline_item date='EMPLACEMENT INTELLIGENT DANS LE MAGASIN' title='' icon_image='icon' number_arrow='' icon='ue842' font='entypo-fontello' image='https:\/\/smurfitwestrockdisplay.be\/wp-content\/themes\/enfold\/config-templatebuilder\/avia-template-builder\/images\/placeholder.jpg' attachment='0' attachment_size='' milestone_valign='baseline' milestone_color='custom' custom_milestone_color='#7b619d' link='' linktarget='' linkelement='all' custom_id='' custom_class='' template_class='' av_uid='av-l16bsdqo' sc_version='1.0']\r\nSi votre marque propose des produits de petite taille, vous pouvez les placer dans un pr\u00e9sentoir de comptoir juste avant le passage en caisse pour g\u00e9n\u00e9rer des achats impulsifs. D\u2019autres produits peuvent \u00eatre positionn\u00e9s de fa\u00e7on avantageuse dans le magasin gr\u00e2ce \u00e0 des pr\u00e9sentoirs PLV. Visibilit\u00e9 = Ventes\r\n[\/av_timeline_item]\r\n[av_timeline_item date='TRAVAILLER SUR VOTRE IMAGE DE MARQUE' title='' icon_image='icon' number_arrow='' icon='ue827' font='entypo-fontello' image='https:\/\/smurfitwestrockdisplay.be\/wp-content\/themes\/enfold\/config-templatebuilder\/avia-template-builder\/images\/placeholder.jpg' attachment='0' attachment_size='' milestone_valign='baseline' milestone_color='custom' custom_milestone_color='#ec008c' link='' linktarget='' linkelement='all' custom_id='' custom_class='' template_class='' av_uid='av-l16btu4y' sc_version='1.0']\r\nUne image de marque positive ou int\u00e9ressante permet de fid\u00e9liser les clients \u00e0 votre marque et de cr\u00e9er chez eux un ressenti particulier lors de l\u2019achat de l\u2019un de vos produits. Un client fid\u00e8le revient. Avec une bonne image, vous garantissez des revenus \u00e0 long terme.\r\n[\/av_timeline_item]\r\n[av_timeline_item date='\u00caTRE RECONNAISSABLE' title='' icon_image='icon' number_arrow='' icon='ue803' font='samensterk' image='https:\/\/smurfitwestrockdisplay.be\/wp-content\/themes\/enfold\/config-templatebuilder\/avia-template-builder\/images\/placeholder.jpg' attachment='0' attachment_size='' milestone_valign='baseline' milestone_color='custom' custom_milestone_color='#00a0dd' link='' linktarget='' linkelement='all' custom_id='' custom_class='' template_class='' av_uid='av-l16bu9at' sc_version='1.0']\r\nSi vous concevez des emballages et du mat\u00e9riel de PLV dont les couleurs et les formes sont conformes \u00e0 votre image de marque, vous augmenterez le taux de r\u00e9tention de votre client\u00e8le. La confiance ne peut s\u2019\u00e9tablir que par la coh\u00e9rence.\r\n[\/av_timeline_item]\r\n[av_timeline_item date='\u00c9DITIONS SP\u00c9CIALES DE PRODUITS' title='' icon_image='icon' number_arrow='' icon='ue8cb' font='entypo-fontello' image='https:\/\/smurfitwestrockdisplay.be\/wp-content\/themes\/enfold\/config-templatebuilder\/avia-template-builder\/images\/placeholder.jpg' attachment='0' attachment_size='' milestone_valign='baseline' milestone_color='custom' custom_milestone_color='#fdd900' link='' linktarget='' linkelement='all' custom_id='' custom_class='' template_class='' av_uid='av-l2zy5hnu' sc_version='1.0']\r\nProposer des produits en \u00e9dition limit\u00e9e ou des pi\u00e8ces uniques sp\u00e9ciales vous permet de cr\u00e9er une raret\u00e9 artificielle. La diminution de l\u2019offre va de pair avec l\u2019augmentation de la demande.\r\n\r\nEn combinant cet atout avec un bel emballage\/du mat\u00e9riel PLV qualitatif et les attributs uniques de ce produit limit\u00e9, vous obtiendrez une tactique promotionnelle tr\u00e8s efficace.\r\n[\/av_timeline_item]\r\n[av_timeline_item date='MAT\u00c9RIEL DE PLV CR\u00c9ATIF' title='' icon_image='icon' number_arrow='' icon='ue864' font='entypo-fontello' image='https:\/\/smurfitwestrockdisplay.be\/wp-content\/themes\/enfold\/config-templatebuilder\/avia-template-builder\/images\/placeholder.jpg' attachment='0' attachment_size='' milestone_valign='baseline' milestone_color='custom' custom_milestone_color='#6fc4e8' link='' linktarget='' linkelement='all' custom_id='' custom_class='' template_class='' av_uid='av-l2zy8gdo' sc_version='1.0']\r\nUn mat\u00e9riel de PLV cr\u00e9atif peut \u00eatre b\u00e9n\u00e9fique pour votre image, \u00e0 condition qu\u2019il soit pertinent. Tout d\u00e9pend bien entendu du public cible de votre marque et\/ou de votre produit. Les mises en \u0153uvre cr\u00e9atives des emballages et du mat\u00e9riel de PLV sont g\u00e9n\u00e9ralement tr\u00e8s bien accueillies lors d\u2019une campagne ludique ou destin\u00e9e aux enfants.\r\n[\/av_timeline_item]\r\n[\/av_timeline]\r\n\r\n[\/av_one_full]"],"_last_translation_edit_mode":["native-editor"],"_edit_lock":["1653382528:5"],"_av_css_styles":["a:6:{s:7:\"post_id\";i:8336;s:8:\"css_file\";s:13:\"post-8336.css\";s:9:\"timestamp\";s:14:\"ver-1777530879\";s:6:\"status\";s:7:\"success\";s:13:\"processed_ids\";a:12:{i:0;s:44:\"av-l16bc1vw-1a0f684f2fc1883672e004f0f2e28234\";i:1;s:44:\"av-l16b8pwh-26575ea83840836fde9b0edd72da0acd\";i:2;s:44:\"av-l2zylha8-10ae1bf6e62f2f2fcf5dda8556d27863\";i:3;s:44:\"av-l16bj3xi-02166c7255cdf984d212ac8d54bfd883\";i:4;s:44:\"av-l16bo6iq-cdaff5f1a757bd58812ba542c4de4311\";i:5;s:44:\"av-l16bpzxb-7449bcf5ff7f51c91e5aa1b33f451e23\";i:6;s:44:\"av-l16bsdqo-ea26790f3a02d2ba12fbb608867c1dd1\";i:7;s:44:\"av-l16btu4y-39bc28749d604182c739c003a60ca921\";i:8;s:44:\"av-l16bu9at-98889ffec3a6505b356a14d54df48afb\";i:9;s:44:\"av-l2zy5hnu-8ded299e0b3ce25ce0a4364e954d3f9b\";i:10;s:44:\"av-l2zy8gdo-619a087135cac1596ffc4c1bea9d1992\";i:11;s:44:\"av-l16bh65f-464f9143fa1028be054dabba1d2b539d\";}s:13:\"include_posts\";a:0:{}}"],"_seopress_analysis_data":["a:20:{s:5:\"title\";s:62:\"8 m\u00e9thodes de promotions efficace de votre produit en magasin\";s:12:\"link_preview\";s:123:\"https:\/\/smurfitwestrockdisplay.be\/fr\/8-manieren-om-je-merk-te-laten-opvallen-op-de-winkelvloer\/?no_admin_bar=1&preview=true\";s:8:\"og_title\";a:1:{s:5:\"count\";i:0;}s:7:\"og_desc\";a:1:{s:5:\"count\";i:0;}s:6:\"og_img\";a:1:{s:5:\"count\";i:0;}s:6:\"og_url\";a:1:{s:5:\"count\";i:0;}s:12:\"og_site_name\";a:1:{s:5:\"count\";i:0;}s:8:\"tw_title\";a:1:{s:5:\"count\";i:0;}s:7:\"tw_desc\";a:1:{s:5:\"count\";i:0;}s:6:\"tw_img\";a:1:{s:5:\"count\";i:0;}s:9:\"canonical\";s:95:\"https:\/\/smurfitwestrockdisplay.be\/fr\/8-manieren-om-je-merk-te-laten-opvallen-op-de-winkelvloer\/\";s:13:\"all_canonical\";a:1:{i:0;s:95:\"https:\/\/smurfitwestrockdisplay.be\/fr\/8-manieren-om-je-merk-te-laten-opvallen-op-de-winkelvloer\/\";}s:2:\"h1\";a:1:{s:9:\"nomatches\";a:1:{s:5:\"count\";i:1;}}s:3:\"img\";a:1:{s:6:\"images\";a:2:{s:11:\"without_alt\";a:1:{i:0;s:80:\"https:\/\/smurfitwestrockdisplay.be\/wp-content\/uploads\/2021\/11\/ACT-2-min-80x80.png\";}s:8:\"with_alt\";a:4:{i:0;s:81:\"https:\/\/smurfitwestrockdisplay.be\/wp-content\/uploads\/2022\/02\/DisplayDrogenbos.png\";i:1;s:142:\"https:\/\/smurfitwestrockdisplay.be\/wp-content\/uploads\/2022\/05\/8-effectieve-manieren-om-je-product-te-laten-opvallen-op-de-winkelvloer-36x36.jpg\";i:2;s:103:\"https:\/\/smurfitwestrockdisplay.be\/wp-content\/uploads\/2022\/04\/Imperial-meat-products-thumbnail-36x36.png\";i:3;s:103:\"https:\/\/smurfitwestrockdisplay.be\/wp-content\/uploads\/2022\/04\/Imperial-meat-products-thumbnail-80x80.png\";}}}s:11:\"meta_robots\";a:2:{i:0;a:1:{i:0;s:13:\"index, follow\";}i:1;a:1:{i:0;s:13:\"index, follow\";}}s:14:\"nofollow_links\";a:1:{i:0;a:1:{s:3:\"?s=\";s:10:\"Rechercher\";}}s:14:\"outbound_links\";a:1:{i:6;a:1:{s:27:\"http:\/\/www.coach4website.nl\";s:13:\"Coach4Website\";}}s:13:\"words_counter\";i:945;s:20:\"words_counter_unique\";i:324;s:5:\"score\";b:0;}"],"_edit_last":["5"],"_seopress_social_fb_img_attachment_id":[""],"_seopress_social_fb_img_width":[""],"_seopress_social_fb_img_height":[""],"_seopress_social_twitter_img_attachment_id":[""],"_seopress_social_twitter_img_width":[""],"_seopress_social_twitter_img_height":[""],"_seopress_redirections_logged_status":["both"],"_seopress_video":["a:1:{i:0;a:8:{s:3:\"url\";s:0:\"\";s:5:\"title\";s:0:\"\";s:4:\"desc\";s:0:\"\";s:9:\"thumbnail\";s:0:\"\";s:8:\"duration\";s:0:\"\";s:6:\"rating\";s:0:\"\";s:10:\"view_count\";s:0:\"\";s:3:\"tag\";s:0:\"\";}}"],"footer_behavior":[""],"_seopress_analysis_target_kw":[""],"_wpml_word_count":["419"]},"_links":{"self":[{"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/posts\/8336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/comments?post=8336"}],"version-history":[{"count":4,"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/posts\/8336\/revisions"}],"predecessor-version":[{"id":8349,"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/posts\/8336\/revisions\/8349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/media\/8280"}],"wp:attachment":[{"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/media?parent=8336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/categories?post=8336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smurfitwestrockdisplay.be\/fr\/wp-json\/wp\/v2\/tags?post=8336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}