• Team heft een glas frisdrank op, op een mooi nieuw jaar.

How to create effective Point Of Sale design in 3 steps

While beautiful Point Of Sale (POS)-materials can be eye-catching, the design can also distract from your marketing message or products. Your audience can only focus on one thing at a time…

So, how can you make sure that your point of sale style has substance, and your point of sale substance has style?

Let’s discuss this from three perspectives:

  • YOUR AUDIENCE

    The first step towards a well crafted marketing-message and POS-design: specifying your target audience. What are they looking for? What do they need?

    A helpful tool to use is the creation of ‘persona’s‘. Persona’s describe the different attributes (like age, gender,…) and character traits of your audience in the form of a « real » person. You can make as many persona’s as you want.

  • THE MESSAGE

    Now you can use your target audience to filter your ideas and craft a perfect point of sale campaign where the message and design are working together towards the same result.

    Here are some helpful questions we (@Smurfit Kappa Display) ask ourselves: Does the message speak to the audience on a personal level? What are you helping them with? Does it spark their imagination and curiosity?

    THE MESSAGE

  • CLARITY

    It’s important to leave no stone unturned during the planning of your project and put every detail in the context of your audience. Not only « what », but also « why ».

    A clear plan will help you to convince your stakeholders and have a motivated team that knows what they’re doing.

    The result: POS-materials of the highest quality!

  • CONCLUSION

    You first determine your target audience by creating Persona’s.

    Your target audience will be the common denominator between your designs and message.

    This allows you to craft a clear plan that will help your point of sale campaigns reach new heights!

    CONCLUSION